Measures the quality of public sector organisations' services by researching New Zealanders' perceptions and experiences.

The State Services Commission (SSC) runs a nationwide survey asking New Zealanders about their experiences using public services, how they have been treated when using those services and how they rate the quality of the services they have used. Results from individual services are then aggregated up to give overall scores of service quality and trust in public services.

SSC has run the Kiwis Count survey since 2007. The information gathered helps government agencies to improve the services they provide. Annual results are shared with the public and interim (half-yearly) results are given to agencies to help identify services where issues may be developing and remedial action might need to be taken.

Kiwis Count 2018 Annual Report

Results show New Zealanders have increasing trust in, and satisfaction with, their public services. All three headline measures have improved in the past year. In particular, trust in the public sector brand increased by three percentage points to a new high in 2018. Kiwis Count results have now resumed their upward trend, which had paused when results fell around 2016.

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Customer Insights

Ways to improve performance


Previous Reports

From 2016, Annual Reports are based on December year end data.

Results from June 2012 to June 2015 were published quarterly (using six month rolling average results) and can be downloaded below. Annual reports during this period were based on July to June data.  “The Channels Report 2013” and “How New Zealanders access public services” reports are also included – these reports draw on a module of questions about channel use and preference which were included in the survey in 2009 and 2012

Copies of Questionnaires

The Kiwis Count survey is modular with the main part of the survey measuring New Zealanders’ satisfaction with frequently used public services.

Over time, the survey has changed with modules being swapped in and out as trust and satisfaction data on different aspects of services provision has been required. Copies of all questionnaires are available below.

Information for Survey Participants

Participants are selected from names on the electoral roll. Approximately 500 people will take part every quarter (three months) and around 2,000 every year. For those who have been invited to take part in the survey, SSC publishes information on our website on what's required of you.

Survey Methodology

Technical information about the survey, including methodology, field work, the questionnaire and the response rate are available in the Technical Reports.

Related Data Files

This section is where you will find the data from previous Kiwis Count surveys. You will also find related information at - this is a directory of publicly-available, non-personal New Zealand government held data and links to datasets held on other government organisation's websites.

All Kiwis Count survey datasets are in csv format and are available on our website.

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