Since 2012, Kiwis Count has also measured New Zealanders' perception of trust in the private sector (“to what extent do you trust the private sector?”), to help benchmark the results for public services.
Figure 3 shows that, since 2014, the perception of trust in the private sector is lower than the perception of trust in public services. The four point gap which opened up in 2014 narrowed to a three point gap in 2015 as the perception of trust results for both public services and the private sector have oscillated since 2012. Private sector trust was very similar to that for public services in 2012 and 2013.
Figure 3: Perception of Trust in Public Service and the Private Sector