The Kiwis Count survey is modular. The core of the survey is questions about 42 public services that New Zealanders use frequently. These core questions have been and will remain fixed for the next few years, with new questions added only as required to reflect actual changes in services.
The modular part of the questionnaire is designed to change as required to focus on service delivery priorities:
- In the 2012 calendar year the survey included a module of questions on channel use and preferences. This repeated a module of questions which was included in the 2009 survey.
- Starting in 2013 a module of questions about the ease of transacting with government in the digital environment replaced the previous module. The new module, developed with the team responsible for Result 10 of the Better Public Services programme, will be one of a suite of measures used to report on the progress of Result 10.
- In further consultation with the Result 10 team, the 2013 questions were amended slightly at the beginning of 2014 to capture information about relative satisfaction depending on whether services were accessed via single or multi channel.
- For the first half of 2014, a new module of questions was included. It was about parent/primary caregiver' satisfaction with education services.
- In the second half of 2014, at the request of the Result 10 team, new questions were added:
- To the Government and the digital environment module, and
- To the main body of the survey, at A10, about experiencing public services.
- In 2015, new questions were added, at A13, about the privacy of personal information for the Office of the Chief Privacy Officer.